Photos are decent. The design works pretty well for me, I'm a sucker for team logos incorporated into the design. The inserts are far too numerous, but I like a few of them. Pictures on the front and back, but to top it off, the pictures are different. A definite plus. Add it all up, and we've got a pretty good base set to chase after.
All of this is nice, but I didn't discover the best part of 2010 Topps until I started sorting my cards tonight and flipped them over. Believe it or not, you can actually read the numbers of each card on the back. And I'm not talking by having every light in your home on, bifocals in place and straining your eyes. All you have to do is glance at the number and you instantly know what it is. A big white number, surrounded by a black background. Thank you Topps. This is quickly becoming one of the few sorting experiences I've truly enjoyed.
Hopefully you're enjoying your 2010 Topps experience as well. As you come across those Angels inserts, gold cards, black cards, etc. just remember your buddy over at I Heart Halos. He'd be happy to send you whatever he can in return. You see he has made the stupid decision to chase after an Angels master set, short of any 1/1s.